HANCOCK, MA (June 10th, 2008) -  The 2008 KENDA Bikefest presented by Dirt Rag announced today that title sponsor KENDA will be bringing an All-Star line-up to this summer's Festival in the Berkshires.
 
KENDA's North American Marketing Director, Jim Wannamaker stated, "We're looking forward to really stamping the KENDA name on this Festival and we're brining some of our top athletes to lead clinics, demos and rides for Fest goers of all ages.  We're bringing in Legends Hans Rey, Brian Lopes and Eric Carter along with members of the  KENDA Titus Hayes Professional Racing Team who will be fresh off racing in Mount Snow, VT the weekend before and will be looking forward to coming down to the Festival for some non-competitive fun with their mountain biking brethren."

In addition to bringing star power to the Festival line-up, KENDA is sponsoring some exciting new activities including a Saturday night, nighttime scavenger hunt ride featuring great prizes for participants young and old.  They're also bringing back some long-time favorites like the KENDA Tire Toss Competition, the KENDA Ultimate Obstacle Course Challenge, and the KENDA Wheelbarrow Races.

Festival Event Director Joan Hanscom says, "What KENDA is doing, in terms of their sponsorship, is simply tremendous.  They have focused completely on providing Festival goers with a fun time be it on the bike or off.  Bringing in their Legends and the  KENDA Titus Hayes Pro Team is huge. Festival goers will get to ride, learn and simply kick back with some of the premiere athletes in the sport.  KENDA is also bringing a huge retail presence.  In fact, if all goes according to schedule Fest goers will see lots of new KENDA products on display and for sale.  It's great, fun stuff."

For more complete information about the KENDA BikeFest presented by Dirt Rag visit the festival website at www.bicyclefest.com.

Press release available here.

The 14th annual Kenda Bikefest, presented by Dirt Rag will be held July 25th - 27th in Hancock, MA. Set in the beautiful Berkshire Mountains, this non-competitive cycling event offers three days of camping and outdoor activities for cyclists of all ages, skill levels and styles. The Festival also features live music, outdoor movies, kid's activities, food, bike expo and family fun.  For more information visit www.bicyclefest.com.

KENDA USA is the proud Title sponsor of the KENDA Bikefest presented by Dirt Rag.  KENDA is a leading manufacturer of bicycle, motorcycle, industrial, and trailer tires.  Since the inception of the company in 1962, KENDA has operated on core values of honesty, innovation, quality, and customer service.   For the past forty years, KENDA has continued to develop and expand its product selections to meet changing market demands.  For more information about KENDA visit www.kendausa.com.